Licklider, McLuhan made a study of the extrapolation of current trends in technology, and specialized in the effects on human communications. The affluent nations should bring an immediate change in their priorities. Designed by And in the last couple of years the number of the people living below the poverty line has increased. Unless these inequalities are minimized and the living standard of the impoverished and economically exploited Third World people is significantly improved, the concept of the world as a global village would remain only a dream. The percentage of world income spent by these countries in wasteful luxuries, comforts etc., and is really shocking. McLuhan chose the insightful phrase global village These helpless people are never sure of the next dais s food, let alone other basic amenities like shelter, clothing, medicine and educations.
This kind of distorted expenditure patterns in rich and developed countries are very unfortunate. Our mission is to provide an online platform to help students to discuss anything and everything about Essay. He took great satisfaction years later when medical studies showed that TV does in fact cause people to settle into passive brain wave patterns. Marshall McLuhan predicted the global village, one world interconnected by an electronic nervous system, making it part of our popular culture before it actually happened. Marshall McLuhan was the first person to popularize the concept of a global village and to consider its social effects. They should reduce substantially their defense expenditure and stop conducting nuclear and missile tests. Welcome to Shareyouressays. com! For example, reading a description of a scene in a newspaper has a very different effect on someone than hearing about it, or seeing a picture of it, or watching a black and white video, or watching a colour video. They have helped man in conquering time and space; In poor countries people do not possess even the means to make their both ends meet. These scientific and technological developments have almost revolutionised the life. Let us have a look at what kind of global village it is. What similarities and dissimilarities does this new and technological global village have with a real village? The latter exploit the former as they will. The top 20 percent of people have 51 percent of the original income. The following references provide more information about Marshall McLuhan the man and his work: Two of McLuhan's best known books are The Gutenberg Galaxy, published in 1962, and Understanding Media, published in 1964. The attainment of political freedom does not by any means indicate economic freedom and financial independence. Not only this, but through television and telephony we shall see and hear one another as perfectly as though we were face to face, despite intervening distances of thousands of miles; We shall be able to communicate with one another instantly, irrespective of distance.
In developed countries millions and millions of dollars are spent on such trivial as video games, maintenance of lawns and pets. They are deprived of basic needs like access to clean potable water, primary health care, shelter, education, clothing etc. The poor are unable to meet their basic need while the rich people belonging to the First and Second World nations are rolling in wealth and luxury. McLuhan made the idea of an integrated planetary nervous system a part of our popular culture, so that when the Internet finally arrived in the global village it seemed no less amazing, but still somehow in the natural order of things. Resources. In a village there are glaring inequalities. His insights were revolutionary at the time, and fundamentally changed how everyone has thought about media, technology, and communications ever since. Unless the rich nations share their wealth and resources with the nations of the Third World, there cannot be a real global village or united One World. ADVERTISEMENTS: Even in industrialized countries, there exist vast disparities between the rich and the poor. Nations of the world have come much closer to one another as a result of these wonderful achievements. One wonders what McLuhan would make of the, the most powerful medium we have yet invented, driving integration of the global village he foresaw? Like and J. C. R. They are virtually consuming four- fifths of humanity s natural capital and resources without being obliged to pay for them. There is a need of a change of fundamental nature before we can speak of a truly one global and peaceful village. They are so occupied with the struggle for survival that for them the concept of the world as global village has no meaning. ADVERTISEMENTS: Till recently most of these countries were slaves. The majority of the people in these countries do not have even basic amenities of life. This disparity has increased rapidly over the years. The glaring and alarming disparity between the richest so percent and the poorest so per cent of the world s population, is too much to think of the world into a global village. In many of these countries there still exist autocratic, authoritarian regimes, fundamentalist dictatorships, feudal systems, and endless and appalling-poverty. For example, in Britain the top 10 percent of the people have cornered a 50 percent share of the nation s marketable wealth. Thus, the concept of one world or the world as a global village is quite inconceivable with existing extensive poverty and extreme inequalities. There is little or no sense of talking of a one united world when the Third World Countries, comprising the three fourths of the world s population have been denied access to equal global opportunities.
They were ruled over by foreign colonial and imperialistic nations. McLuhan was particularly fascinated by the medium of television, calling it a cool medium, noting its soporific effect on viewers. The rich and developed nations should be stopped from exploiting the poor ones. And the instruments through which we shall be able to do his will be amazingly simple compared with our present telephone. At the world level also there exist extreme inequalities and disparities. Tense disparities between developed, developing and underdeveloped countries should be reduced considerably. There are big, rich and powerful landlords on the one hand and the poor, helpless marginal farmers and labourers on the other. And their inequalities have been rising fast in these years. ADVERTISEMENTS: The very fast and effective means of travel and communication have turned the world into a global village. To highlight his observation that an electronic nervous system (the media) was rapidly integrating the planet -- events in one part of the world could be experienced from other parts in real-time, which is what human experience was like when we lived in small villages. While McLuhan popularized this concept, he was not the first to think about the unifying effects of communication technology. One of the earliest thinkers along this line was Nicolas Tesla, who in an interview with Colliers magazine in 1926 stated: When wireless is perfectly applied the whole earth will be converted into a huge brain, which in fact it is, all things being particles of a real and rhythmic whole. These countries should seriously rethink about reducing poverty by sharing their wealth with other countries. The relationship between various nations of this so-called global village is marked with glaring economical, social and industrial inequalities and exploitation. The Third World nations, comprising the majority of the world s population, are underdeveloped and backward. These have-nots are always at the mercy of these influential and rich landlords. Now the people of the world feel far more close to one another than in the past, however, separated by vast distances. A man will be able to carry one in his vest pocket. McLuhan's second best known insight is summarized in the expression the medium is the message, which means that the qualities of a medium have as much effect as the information it transmits. This is just a tip of the iceberg.
He generally felt that the developments he described would be positive, but particularly worried about the potential for very sophisticated, manipulative advertising. McLuhan's ideas have permeated the way we in the global village think about technology and media to such an extent we are generally no longer aware of the revolutionary effect his concepts had when first introduced. Global village essay.